Casa do Zezinho: Os Ringtônicos

The Brazilian NGO Casa do Zezinho has a music room, but it’s lacking musical instruments. The AlmapBBDO, Sao Paulo task: raise 16 violins, 6 cellos and 1 acoustic guitar.
SOLUTION We assembled 43 children from Casa do Zezinho and formed Os Ringtônicos (The Ringtonics). Together they recorded a series of ringtones using only their voice. Under the campaign claim “If they can do this with their voice, imagine with musical instruments”, the ringtones became available for download on an online platform - therefore raising $ for instruments. RESULTS We launched the platform on Friday Dec 17th, 9am. Our goal was reached before lunch time, that same day.