TV ad: RTA: Wishes 4

Embed Video

Save for $5
Download FREE with PRO membership

People affected by road trauma reflect on their wishes for themselves and their loved ones.
Rather than focusing on death like many road safety campaigns, this one features the long term consequences and the pain that this can cause.
The first five ads in the campaign have been running for several weeks, with three more to be released mid year.
So far this year the road toll in New South Wales is 51, compared to 66 at the same time in 2010.