Diesel: The box

Objective: To come up with an in-store Diesel promotion idea to run along with the ‘Sex sells. Unfortunately we sell jeans’ campaign to help increase sales. Solution: Happy Creative India created the Knee.J, a spoof sex toy of sorts that would be given away at the store for every customer that ran a bill above $ 150. The product was displayed and people were informed through posters and e-mailers.