S-GROUP / S-RYHMÄ: GIFT CARD: SWAN

S-GROUP GIFT CARDS
HOW TO MAKE GIFT CARDS FEEL LIKE GIFTS?

We got the chance to do some product development for the biggest co-op in Finland. T
hey have a huge variety of grocery stores, department stores,
specialty shops, restaurants etc. These gift cards can be used in all of
those, so they make a quite a versatile gift. We had to make the cards feel more like gifts one wants to give. Something timeless, beautiful and valuable. We ended up with Finnish national birds from a science book gone
Dali. Beata Boucht was the right girl for the illustration job. Thanks Beata.