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Outdoor
LUNETTE: LUNETTE - THERE WILL BE BLOOD
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LUNETTE - THERE WILL BE BLOOD
HOW TO MAKE LUNETTE MENSTRUAL CUP A MAINSTREAM PRODUCT? Towels and tampons have always been over promising. This fact led us to our strap-line for Lunette "For nicer periods". Fantastic, never. But certainly nicer. Actually, Lunette has already made the life of thousands of women nicer. But to make this product really mainstream, we have to overcome some monster size prejudices. So we´ll be very straightforward and ... nice. Lunette fights for nicer periods also with a small, but nice range of other products. We named them "Moodsmooth Body Cream" and "Feelbetter Liquid Wash". We also made a new logo and packaging based on the new strategy and with the new tagline, "For nicer periods".
Strategist: milla kokko Related |
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