Vodafone: Roaming

THEY, the Amsterdam-based communications agency launches their latest campaign for Vodafone. The campaign, launching this week in the Dutch market, communicates Vodafone's new roaming package.

In keeping with the season, THEY and Vodafone decided to link the campaign with skiing and snowboarding. The campaign follows a group of friends around on a ski trip. Not only on the piste, but also in the car, on the chairlift, in the hot tub, at the apres-ski party, and of course, all using the internet on their phones. In keeping with the Dutch take on Vodafone's 'power to you' brand tagline, everything is shot point-of-view.