TV ad: 3 mobile - email and instant messaging: Expo

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Top 6: September 13th 2006

Description
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Possibly the biggest blackboard and nimblest fingers in the world feature in
Texpo, the third execution in 3 mobiles highly visible campaign for 2006.
The 2006 campaign builds on 3mobiles unusual tone of voice while introducing
harder hitting messages. In this execution - email and instant messaging.

Set at a business lecture a bored delegates attention drifts to a colleague
in a different row. He decides to send her a message. Using a one-handed,
speed-paper folding technique he creates a love note and flicks it across
the auditorium. She, catches the message with equally Ninja-like dexterity.

Behind the back of the lecturer a message flicking conversation escalates
with a whole audience joining in.

Creative Commentary
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