Muller: Thank you nature

Amidst the coldest winter in Hungary in recent history, during a commercial shoot in a Budapest studio while temperatures outside hovered at -10, Gravity through Yehoshua TBWA Tel Aviv created yet another idyllic spring for Müller. The new Müller commercial is the latest CGI work to come out of the international creative house, with charming results. Using blue screen photography, the latest in CG animation technology and a host of chattering-toothed artists, Gravity's delineation of Alpine views, fruit picking seasons and the personification of these natural creations delivers yet another international campaign for Yeoshua TBWA.

The spot was filmed onset (blue screen), and replacing backgrounds with matte-painted backgrounds mountain meadow surroundings and greenery. Accordingly, a significant part of the spot was created in CG while it seems mostly live action and composited in flame, including the adventure of a very realistic, hero Peach which works very hard to become part of Muller's yogurt. Great care was taken to make studio light feel like a warm, natural sunlit day.

Gravity has a long established legacy of creating outstanding matte paintings for high end commercials. Additional memorable examples include the series of spots for Swiss dairy company Emmi (where Gravity designed and revived typical Swiss forest animals in their forest environment) and the world renowned and acclaimed series of commercials for the telecom company Pelephone (titled 'Welcome to Another World').

Gravity TLV and Gravity NY joined forces in working on this Muller spot, where all Art & Design work and creative directing was handled by the office in TLV. All CG animation compositing of all elements together we done at Gravity NY.