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Renault: Va Va Voom
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When Publicis London and Stink Director DarkFibre created a spot that combined Renault cars, famous burlesque dancer Dita Von Teese, Rihanna, French footballer Thierry Henry, Audrey Hepburn's role in Breakfast at Tiffany's, Marlon Brando's lines from On the Waterfront and David Bowie, they knew there was one edit house that could bring the disparate elements together better than anyone: jumP LA.
Editor Nick Lofting eagerly took on the task of creating Va Va Voom, cutting the famous movie and video clips into a modern-art montage featuring prostrate spectators watching a giant film mounted on the ceiling, a tattoo artist diligently etching a new masterpiece, and Henry peering through a hole sliced into the side of an enormous cube, inside of which Von Teese is slowly peeling away her clothes. A Renault appears at the end of the spot, hanging nose down from the ceiling.
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