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FLORIDA: SNOW MANThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Florida is one of the oldest chewing gum brands on the Tunisian market. They also were the first to launch a dental chewing gum. But the market is now opening up and Florida are facing competition from imported brands; all communicating around rational benefits for the teeth.The JWT Tunis solution is to differentiate Florida from its competitors by putting forward the emotional benefit from having good teeth: a powerful smile
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