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Rowntree's Fruit Pastilles: Rowntree's Fruit Pastilles 'Troupe'
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Rowntree’s Fruit Pastilles is returning to TV with a new £4m advertising campaign which refreshes the ‘Chew Challenge’. The new TV ad, created by JWT London, first broke on 12th March and will run in the UK and Ireland. It marks the return of Fruit Pastilles advertising, having last appeared on screens in 2007.
The latest TV ad features a roving medieval troupe searching for a man worthy of winning the hand of their fair maiden. Only a man that can resist the chew of a Fruit Pastille will be deemed worthy.
Planner (creative agency): Tim Browne, Richard Cottingham Related |
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