53rd Annual GRAMMY: Music is Life is Music

The Recording Academy and TBWAChiatDay Los Angeles unveiled MusicIsLifeIsMusic, a cutting-edge and inventive promotional campaign for the 53rd Annual GRAMMY Awards. The campaign features print, outdoor, digital and TV presence, an interactive microsite, and the MusicMapper app, which celebrates the songs that have significance in one's life and the places connected to those songs. Utilizing social networking and geolocation, music fans can map out their musical journeys and share them with others. This marks the fourth consecutive year that TBWAChiatDay Los Angeles and The Recording Academy have partnered on the advertising campaign for the annual GRAMMY Awards telecast.