Earth Hour: Moths

Earth Hour is now in its 5th year and has spread from Australia around the globe. Leo Burnett, Sydney was asked to bring the message back to Australians and remind them to turn their lights off. They leveraged the fact that it is now a well-known phenomenon and introduced a few characters that represent the last people not participating. During the course of the ad they become quick converts to the movement upon discovering just what happens when the rest of Australia has its lights out.