FA Respect: Chairman's Video

Iris London were tasked with creating a PR'able campaign to bring to life a spirit of collective responsibility against mouthy parents at English youth football games. So we created a football club, and invited everyone including footballing celebrities, to unite against the ugly side of football, and make the 'Gobby Morons' feel like a minority. People were invited to join the club by liking the page, following our twitter feed, or simply wearing the club scarf, and thus the incredibly important message was spread, and the community formed.