Nononsense.ie is a no frills insurance company that give you the cover you need for less.
To show the virtues of nononsense- we decided to show the pains of dealing with regular … read moreinsurance companies.
So, we set up our own crap insurance company called “Take you for a ride” insurance where rude call centre workers laugh at customers attempts to get cheaper insurance.
We launched our characters and our company with TV and Radio. We then created a press campaign for our fake company Take you for a Ride which directed people to this companies fake website, takeyouforaride.ie or to dial a fake telephone number where you are frustratingly put on hold everytime you call! On the website there are fake competitions and forms of ridiculous questions to be filled out in order to get a quote- which reinforces the nonsense experienced by customers when trying to get insurance in Ireland.
However, at the end of the TV, Radio, Press and website and phonenumber- our nononsense block strikes down upon all nonsense. So, we entertain our audience but then show them a simple solution to that nonsense in the form of nonsense.ie.
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