JAMAICA TOURIST BOARD: Postcards: Jamaica Tourist Board

"Postcards" for Jamaican Tourist Board from DraftFCB, London breaks the conventions of the category in not using footage of the tourist destination. Set against an uplifting reggae track, it captures the valiant efforts of British postal workers, as they battle through the worst of the British weather, to deliver giant postcards from British holidaymakers currently sunning themselves in tropical Jamaica. The giant postcards dramatise the idea that in Jamaica there is much, much more to do than just lie on a beach; in fact in classic British understatement, there's 'plenty to write home about,' as these giant postcards prove.