Outdoor ad: Carex Condoms: Butterfly

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Top 6: March 30th 2011

This Grey Group Kuala Lumpur campaign was created to target women and inform them about how Carex condoms provide maximum protection for maximum pleasure. So they can enjoy a worry-free experience every time they have sex. And the campaign helps to showcase just that. In each ad, we see woman in different locations, capturing sperm with her Carex 'net-like condom'. Through the campaign, we dial up the fun and carefree experience that can be enjoyed with Carex as the condoms provide maximum protection and safety.