ASA: Wow

The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years to raise public awareness of its regulatory role to keep advertising legal, decent, honest and truthful. The cross-media campaign (press, outdoor, radio, online, TV and cinema) also informs consumers that the ASA’s remit now covers marketing communications on companies’ own websites.As with the ASA’s business-to-business campaign in January and February to alert advertisers and website owners to the regulator’s extended online remit, the ads were produced by AMV BBDO. OMD UK coordinated planning and helped secure donated media space and airtime.