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S-BANK / S-PANKKI: For the ordinary people
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This is a campaign for a Finnish supermarket chain that is beginning to provide in-store banking services. The finnish folk song makes it charming and fun.
HOW DO WE MAKE A BANK FOR ORDINARY PEOPLE? Most banks don't want ordinary people as their clients because with just a couple of millionaires you are all set. S-Pankki is different, which is why we worked on a new strategy and came up with the tag line, ‘For us, the ordinary people´. Now we're making S-Pankki's communication more human in dozens of different touch points, from shops to annual reports. We're making the ordinary fashionable again. In this commercial we list all the great hobbies ordinary people have. http://www.vimeo.com/19513979 This is a traslation of the song: As ordinary people, we like to be entertained, We borrow 100 million books from the library each year, We do a lot of handcraft, We pick berries, We solve crossword puzzles, We go fishing, we go to art shows And keep half a million summer cottages. We also have to work And go to the grocery store four times a week. As ordinary people, we can also own the bank. S-Bank, For us, ordinary people.
No-Domain: Direction, Animation Production, Illustration, 2D & 3D Animation, |
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