Citroen Orla Kiely: Citroen Orla Kiely

London digital production company Disqo has developed a fantastic stylised video montage and banners of the new Citroen DS3 styled by Orla Kiely to run online. Disqo was briefed by Euro RSCG London to create the content to promote the new DS3 designed by the highly respected print and fashion designer. Kiely has designed an exclusive collection with four unique designs.

The resulting sequences, in the style of The Grand Prix meets ‘The Thomas Crown Affair”, break this month and will run for a year. Disqo has also developed 24 additional banners ads that will click through to the video montage. The work accompanies the brand’s print campaign.

Disqo brought in RSA’s Ronnie West to shoot the video that was shot on 7D around London’s Primrose Hill. Disqo has a relationship with RSA for production. The 40 second will be shown on Facebook and YouTube.

Ben Jakob, marketing coordinator at Disqo said: “This is another example of Disqo being briefed to facilitate a project by bringing in the necessary expertise from both a directing and musical perspective and bridging the gap between the production and digital process”.