Vodafone: Thank You

No matter how much communication we at Vodafone sent customers to stop using paper bills and switch to electronic bill (e-bill), majority of them never listened or responded.
So Ogilvy & Mather Mumbai decided to hand from trees huge speech blurbs with personalised thank you messages to all those Vodafone customers who had switched to e-bill. This exercise was carried out in their immediate neighbourhoods. This didn’t just acknowledge and celebrate their contribution but went on to inspire thousands of others who walked past these installations.