Nike: Yards

LA-based Green Dot Films director Omri Cohen launches the sport of cricket throughout India in this new :60, “Yards,” via Hello Robot, Mumbai, India for Nike. The spot brings to life the Just Do It attitude that exists throughout street cricket across India. Being aired as part of the global Nike ‘Just Do It’ campaign, “Yards” captures the relationship between raw, street-style cricket played by youth all over India and the bold, best-of-class cricket played by Team India itself. The spot premieres today during semi-final play between India and Pakistan on ESPN and on the Nike India YouTube channel. By utilizing both social and broadcast media, “Yards” reaches millions of India’s devoted cricket fans and allow them to share their passion for the sport/team.