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RAC Roadside Assistance: Baby
RAC brings home the reality of roadside assistance. For 12 long days and nights, The Brand Agency Perth, with the help of director Andrew Morton went live on the road with 4 different RAC Patrolmen to give a fly on the windscreen insight into the reality of breakdowns which happen over 8,000 times a week in WA.
Totally unscripted, the campaign launches with 2 x 60 second spots, followed by a series of 5 x 30's and shows a variety of situations, both humorous and emotional that eventuate from the average Patrolman's day.
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