Apsara Drawing Pencil: Reacting Portraits_Eye

The Indian market is cluttered with too many local and branded stationery items. The shops are often small and jam-packed. The shopkeepers are too busy to explain the benefit of one item over the other. In this scenario Ogilvy & Mather, Mumbai had to communicate that Apsara Drawing Pencils are a cut above the others and they make pictures come alive.