Interactive ad: Cellcom: Enhance your music show

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Top 6: April 13th 2011

To promote "Cellcom Volume", an interactive online live music festival, McCann Erickson Israel produced this special YouTube takeover, in which two of the leading musicians in Israel (Efrat gosh & Shlomi shaban) get mad on the quality of standard youtube music video and live shows. The bit is in Hebrew, yet comprehensible in all languages.

Category Telecommunications
URL http://www.youtube.com/volumefestival
Client Cellcom
Agency Mccann Erickson, Tel Aviv
Production Mccann Digital
Country Israel
Uploaded 2 April, 2011

Credits

Director
eldad weinberger
Executive Creative Director
Nir refuah
Creative Director
Rani Sebag
Art Director
Nir Hesztadt
Copywriter
Daniel Barak
Executive Producer
Ron Rochman
Digital Project Manager
Roy Kisch

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