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Foot Locker Converse: Cataphiles
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SapientNitro, London's new integrated campaign for Foot Locker's exclusive Converse footwear - the retro styled Padded Collar Loopback. The two-week long campaign launched in Europe on April 3 with a 30-second television spot showcasing Europe’s underbelly or "Cataphiles", and includes engagement on Foot Locker's Facebook page, an out-of-home element in Germany and in-store activity across Europe.
Client Services Director: James Graham Related |
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