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Sydney Writers' Festival: Power

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Belgiovane Williams Mackay, Sydney has launched a new campaign for Sydney Writers' Festival bringing to life the 2011 theme of power, highlighting the power of writers to create and effect change.

The multi-platform campaign includes TV, guide in The Sydney Morning Herald, print advertising, posters and Avant Card Mini Mags. BWM's concept has also been leveraged by The Nest in its design for this year's Festival web site and iPhone app.
Credits Other credits

Sophie Bogdan – Account Lead

Sarah McDonald – Strategic Planner

XYZ – Illustration and animation

Nylon – Music and sound design

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