TV ad: Hallensteins: Hunt for the NZ moose

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One hundred years ago 10 Canadian moose were released into the New Zealand wilderness. Speculation about their existence has continued since he last one was sighted in 1952.

This week Mojo and Hallensteins launch a campaign to settle the debate once and for all by offering a $100,000 bounty for anyone who can provide good visual evidence of a live moose in New Zealand.

The campaign for Hallensteins winter range also features moose expert Ken Tustin. Mojo Creative Director Lachlan McPherson said ‘Ken Tustin has been on the trail of the New Zealand moose for over 30 years. He knows where they are and has DNA evidence, he just hasn’t seen one yet. We need to know more about what could be the last surviving population of moose in the Southern Hemisphere.’

Hallensteins CEO Graeme Popplewell commented ‘It’s a guy thing – there is a little bit of a hunter in every man and this is a mystery that needs to be solved.’