TV ad: Dove: Take No Prisoners

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SapientNitro, New York created a :15 television spot and a web video to capture the singular and unique moments of decadent pleasure that women experience while enjoying DOVE Ice Cream Bars. Take No Prisoners” is now airing on national mainstream media networks including Fox, CBS, ABC, and NBC, as well as online. To capture “the extended moments” of eating pleasure, SapientNitro used special motion control camera techniques involving five different speeds shot in live action style but edited with fluidity to convey the creamy essence of the bar and showcase the beauty of the product.