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Angostura: Julia Gillard
Bulldozer has landed one of the world's hottest celebrity stars, Emmy Nominated South American actress Sofia Vergara as the Official Minister of Angostura Pronouncement in a campaign for Frucor Beverages.
Although Angostura has its origins in Latin America, Aussies actually invented the Lemon, Lime and Bitters combination that has now become so popular it is virtually our national drink. Sadly, Australians struggle with the pronunciation of the original and authentic "Angostura" brand name, and this is the crux of the campaign idea - appointing a Latin superstar who is also renowned for her "mispronunciation" to address this National travesty in her Official Ministerial capacity. During the campaign, Ms Vergara will be educating the Australian public through a series of video messages delivered via the 'Ministry's' official Facebook page, which will commence this evening. She will also campaign on radio, in magazines and newspapers starting right at the top by urging Prime Minister Julia Gillard and Opposition Leader Tony Abbott to lead the pronouncement challenge "by example".
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