 |
Top 6: April 20th 2011
Outdoor
Tropicana: Billboard powered by orangesTop 6: April 20th 2011
DDB Paris created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" and the Tropicana logo.Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard.The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.
Production Design: Alex Marden RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
