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Nike Hyperfuse: Hyperfuse
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The fully computer-animated spot Nike Direct, Portland shows the birth of a sleek track shoe in a burst of neon light. A pair of shoes then takes off running, pivoting their way through a stylized environment, swathed in blazing light trails while undergoing a series of transformations into other shoe models.
Vitamin Credits: Linas Jodwalis, Art Director/3D Lead; Matt Beharry, Art Director/Compositor, Rob Foster, Art Director/Compositor; Tony Legato, Storyboard Artist; Evaldas Cesnavicius, 3D Modeler; Igor Choromanski, 3D Character Animator; Todd Beyer, Music & Sound Design; Larissa Shames, Senior Producer; Nina Yoo, Associate Producer. Related |
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