Print ad: RAC: Sunday Lunch

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Top 6: April 27th 2011

This April, RAC and AMV BBDO London are launching a new campaign spanning TV, outdoor and radio, aiming to drive membership, by showing that RAC fix you fast because they recognize that every journey is important.
The new campaign shows that RAC understands that every journey is important, be it going to the dry cleaners, visiting mum or dropping off the kids and that if your car breaks down during one of these journeys, your whole day can break down too. That’s why they fix you fast. And that's why they have more dedicated patrols than any other breakdown service.The outdoor posters launch April 18th and visually demonstrate the insight, by showing the breakdown from the driver's point of view. In each execution, a road sign ahead displays where the driver needs to be, and the headline reassures that RAC understand every journey is important, that's why they fix you fast.