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Dreams: Goodnight
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RKCR/Y&R unveils its first work for Dreams, Britain’s biggest bed and bedroom furniture retailer. The campaign brings to life Dreams’ mission to help everyone in the UK get a great night’s sleep. It marks a significant shift in creative approach for the retailer away from its previous price-led campaigns and is the first of its kind for Dreams. The campaign is accompanied by an enchanting cover version of the song ‘Hushabye Mountain’ by the jazz singer Stacey Kent.
Client: Mike Butler, Marketing Director Related |
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