Saatchi & Saatchi: Summer Scholarship 2010

To find the best graduates in the world to become account handlers and planners at Saatchi & Saatchi London, the agency created the first ever social media graduate recruitment campaign. A series of fun, interactive, and creative challenges set via a Facebook group, which over 6,000 hopefuls joined. The numbers were cut down after each round until only 10 applicants remained, who were then invited for a six-week summer internship from which five were hired.