Bar Aurora and Boteco Ferraz: Drunk Valet

To increase awareness about drinking and driving, Ogilvy Brasil did an experiment. They organised a different valet to park the costumers' cars: a drunk one. So, as people refused to give up their keys and argued, they delivered the message in the parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU. A handy reminder of Bar Aurora and Boteco Ferraz before their first drink.