Interactive ad: Wendy's: Shake 'n' Dog

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When customers bought a shake and hot dog they received a free Shake ’n’ Dog bobble head toy and were introduced to the national competition where they could win a year’s supply of Wendy’s ice cream. All they had to do was play the app or flash game and post their highest score onto the national microsite created through Jamshop, Adelaide . At the end of the competition the top dog with the highest score won. Over 60,000 downloads and 27,000 challenged a friend. The game was played 300,000 times in that period. Over 16,000 entered the competition and the app game peaked at number 3 in the top 200 free Australian entertainment apps. The game was also shared with friends via Face book, tweeting and other social networks.