SOLIDARITES INTERNATIONAL: WATER AND INK

To mark World Water Day, on March 22nd 2011, Solidarités International and
BDDP Unlimited Paris decided to roll out a campaign to build awareness of the
scourge of undrinkable water.

Today, ± 3.6 million people, including 1.5 million children under the age of
5, die every year of diseases borne by unhealthy water, making it the
world’s leading cause of death.

Yet the public isn’t aware of it and political leaders do not demonstrate
the drive it takes to end the terrible deaths.

The campaign calls on journalists to spread awareness of this scourge and
appeal to readers to sign a petition that will be personally handed to the
French President during the 6th World Water Forum in March 2012.

To evoke the silent and invisible threat of unhealthy water, we opted for a
creative minimalist approach that is both visually appealing and surprising,
using water and ink exclusively.

The spot shows the power of ink to reveal the invisible.