Petronas Motorsports: Petronas F1 Malaysian GP 2011

The Petronas F1 Malaysian GP 2011 promo campaign consists of a series of teasers building up to the main event. Spots which showcase the common ground between F1 and ordinary life, under the banner of “Who says Formula One technology is only for Formula One” brings the F1 car into ordinary everyday scenarios.The commercial from Leo Burnett, Malaysia was filmed in Hungary and Japan, as for the other scenes, various locations in Malaysia was dressed to look like certain foreign locations due to the tight time lines and the availability of the F1 car.

Both Sling Ng and Rajay Singh of Directors Think Tank coordinated together to complete this campaign, Rajay covering the Hungary & Japan scenes while Sling Ng filmed the local locations.

After weeks of preparation coordinating with foreign production support, post production, agency and client, the final film was a success and well received by all.

www.thethinktank.tv