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Santa Monica, Calif., April 21, 2011 - A fully integrated national advertising campaign for the launch of the all-new Honda Civic began April 20. The strategy developed by Honda's … read morelong-standing agency of record, RPA, demonstrates the idea that we're all different and there's a unique Civic for each of us. Since the target personalizes everything in their lives from social media to fashion, the all-new Civic is positioned to be the latest canvas for personalization.
Featuring the widest array of choices (Coupe, Sedan, Hybrid, performance Si, fuel-efficient HF or Natural Gas) available in its class, the 2012 Civic is the most personalizable compact on the market. The intelligent Multi-Information Display (i-MID) lets each Civic driver control what's important to them like their audio preferences (including iPod library), available navigation-system turn-by-turn direction system, fuel-economy readings. Drivers can also manage vehicle functions that can be personalized (e.g., door locks, headlights) and displays such as personalized wallpaper.
read less...CREDITS:
Agency: RPA, Santa Monica
Spots: "Apartment," "Woodman," "Zombie," "Ninja," "Monster"
First Air: 4/20/2011 ("Apartment," "Woodman," "Zombie," "Ninja"), 5/5/2011 ("Monster")
Executive VP, CCO: David Smith
Executive VP, Executive Creative Director: Joe Baratelli
Senior VP, Group Creative Director: Jason Sperling
VP, Creative Director: Nathan Crow
VP, Creative Director: Adam Lowrey
Associate Creative Director/Art Director: Jamin Duncan
Senior Copywriter: Sarah May Bates
Sr. VP, Executive Producer, Content: Gary Paticoff
Senior Producer: Brian Donnelly
Assistant Producer: Faye Armstrong
Production Company: Smuggler
Director: Guy Shelmerdine
Executive Producer(s): Brian Carmody, Patrick Milling Smith, Lisa Rich, Laura Thoel
Line Producer: Jay Shapiro
DP(s): Paul Cameron, Kris Kachikis
Production Designer: Brock Houghton
Costume Designer: Casey Storm
Monster Costume: Legacy Effects
Editor: Rick Russell
VFX: The Moving Pictures Company
Colorist: Mark Gethin
Visual Effects Supervisor: Kim Stevensen
Visual Effects Producer: Eric McCaslin
Music Supervisor: good ear music supervision
Editorial Company: Final Cut
Editor: Rick Russell
Executive Producer: Saima Awan
Producer: Suzy Ramirez
Assistant Editor: Cudjo Collins
Audio Mix/Sound Design Co: Beacon Street Studios
Sound Designer/Audio Mix: Paul Hurtubise
Producer: Caitlin Rocklen
Assistant: Dewey Thomas
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