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Top 6: May 4th 2011
Interactive
The Shelter Pet Project: Doggie DoubleTop 6: May 4th 2011
A staggering number of shelter animals euthanized every year due to a lack of adoption. We wanted to change that. The Shelter Pet Project is a joint venture between The Humane Society of the United States, Maddie's Fund and the Ad Council, and works to make shelters the first choice for finding a companion pet. Our objective was to ignite a user's interest in adopting a dog from a local shelter through a fun and engaging experience on behalf of the Shelter Pet Project. Going with the theory that dogs look like their owners, it's possible that everyone has a canine twin out there — somewhere. Our idea is to help them find it. And adopt it.
Director of Digital Strategy and Production: Paul Sundue RelatedAlso best this week |
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