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CREA: Old Woman


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When the Canadian Real Estate Association decided to craft a spot portraying an old woman and her dozens of children living in a shoe-shaped home, they turned to Dashing to craft the colossal structure, inspired by the classic nursery rhyme about a matriarch raising her brood in a shoe. Working with MJZ/Radke Films Director Blue Source via Crispin Porter + Bogusky Toronto, Dashing created an unlikely and impressive building at the nexus of the real and fantastic.
Credits Other credits

Client: Canadian Real Estate Association (CREA)

Spot Title: Old Woman

Air Date: April 2011



Agency: CP+B Toronto

ECD: Aaron Starkman

ACD: Mark Puchala, Gerald Kugler

AD: Mark Puchala

Copy: Gerald Kugler

EP: Karen Blazer

Producer: Alina Prussky



Prod Co: MJZ/Radke Films

Director: Blue Source

DP: Eduardo Martinez

EP(s): Eric Stern (MJZ), Scott Mackenzie (Radke Films)

Line Producer: Mark Hall



Editorial Co: School Editing

Editor: Jon Devries

EP(s): Sarah Brooks, Amanda Lariviere

Producer: Amanda Lariviere



VFX Studio: Dashing Collective

VFX Supervisor: Rob Moggach

CG Supervisor: Doug Law

EP: Danielle Lyons

Producer: Mary Anne Ledesma



Telecine Co: Notch

Colorist: Bill Ferwerda

EP: Mike McConnell



Music/Sound Design/Audio: RMW

Producer: Ted Rosnick



Shoot Location: Mexico City, MX



Read more: http://www.trustcollective.com/portfolio/content/dashing_crea.php

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