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MSNBC: People and Profit


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Bicoastal Pony Show and director Spike Lee further define MSNBC’s progressive message in 20 new :30s out of Mono, Minneapolis, MN. Part of the network’s “Lean Forward” re-branding campaign started in late ‘10, the promos feature MSNBC pundits outlining what needs to change in America with ardent specificity. Both optimistic and pragmatic, the new entries help solidify MSNBC as the leading leftist voice in the run-up to the ‘12 Presidential Election.
Credits Other credits

Business Affairs: Judy Wittenberg

On-Line: Black Hole, NY

Telecine Company: CO3, NY

Colorist: Billy Gabor

Mixers: Keith Raynaud, Tom Jucarone

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