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Million Dollar Woman: Million Dollar Woman
US Sydney, in conjunction with Suncorp, launches an entirely new insurance brand, Million Dollar Woman. The campaign kicked off Sunday with the launch TVC, 'Jill of all trades' starring The Doctor, The Referee, The Art Critic, The Teacher, The Chef and The Monster Catcher. Being a mum is a million professions in one and Million Dollar Woman, Day to Day Insurance pays mums a weekly benefit if they find themselves out of action. The campaign, created by US Sydney, is supported by online, print and outdoor executions.
Million Dollar Woman Chief Executive Lynette Argent said "Million Dollar Woman seeks to revolutionise the life insurance industry in Australia by directly targeting women and recognizing the crucial role they play in families and in society in general. We are thrilled with the campaign which is groundbreaking for the life insurance industry, energetic and positive." Josh Moore, ECD at US Sydney said: "Launching Million Dollar Woman from Suncorp has been a real adventure into the mind of a Mum and a hell of a lot of fun. The result being a really engaging, positive brand in a category that's so often full of drab and negative messaging. We're look forward to launching many more Financial Ideas For Women in the coming months."
Visual Effects Artist: Peter McCully |
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