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Top 6: May 11th 2011
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Nike: Republica Popular do CorinthiansTop 6: May 11th 2011
Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club's more than 30 million fans a gift that would measure up: a country. República Popular do Corinthians. And to guarantee the recognition of República Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi Sao Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. In a guerilla action, the presidential sash of República Popular do Corinthians was handed over to Lula.
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