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Top 6: May 11th 2011
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Amnesty International: Free the innocent and imprison the guilty

Top 6: May 11th 2011
Throughout the world, thousands of people every year are detained and imprisoned arbitrarily without a fair trial. Amnesty International has been successfully campaigning for the unconditional release of these prisoners for the past 50 years.

To celebrate this and raise further awareness of their tireless work, Colenso BBDO Auckland produced an interactive press ad. When the reader turns the page, they help Amnesty free the innocent and imprison the guilty.
Other credits

Account Director: Ruth Blair

Executive Creative Director: Nick Worthington

Art Director: Sarah Frizzell

Copywriter: Tom Paine

Agency Producer: Rob Linkhorn

Retoucher: Carl Baker

Photographer: Mat Baker

Retoucher: Kevin Hyde

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