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Outdoor

Styl'Optic: classroom


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Styl’Optic, a french optical store, is launching its first advertising campaign « The Lorgnettes » with EURO RSCG C&O, displayed on in-shop billboards, press and on the optician’s website. The campaign promotes the new range of prescription glasses for kids. With the tagline « One can’t go through childhood without seeing », the four illustrations depict kids in funny situations in everyday life: the morning, the school, the bath and the evening. They invite parents to care for their children’s sight by reminding them of their childhood memories.
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Advertiser Manager: Mourad Amokrane

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