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The spot by Arnold, Boston opens on a moonlit country night and as the track “I’m a King Bee” by the Stone Foxes starts up, we are in no doubt that our hero is one cool bee. As he … read moreencroaches on the centre of a flower, he startles an ant who is already feeding there and as he prepares for take off from the petals we can see his biker’s helmet and luminous filigree markings on his body and legs. Clearly on an urgent mission, he flies through the forest at high speed until he finds what he’s been searching for - a bottle of Jack Daniel’s black label. As he dives into the amber coloured liquid, the impact blows away the old label, and the whiskey is transformed into the new Jack Daniel’s Tennessee Honey.
read less...Snr Art Director Jeremy Boland
EVP Executive Director Paul Nelson
Account Manager Nate Stewart
Account Director Shannon Coletti
Production Company Passion Pictures NYC
Director Pete Candeland
Producer Belinda Blacklock
Co-Producer Anna Lord
Executive Producer Rich Rama
CG Animation Ryan Bradley, Leo Baker
CG Co-ordination Aline Ngo
Editor Leo Baker
Art Director Rick Theile
Lighting/ Texturing Mario Ucci, Rick Theile, Cesar Nunes, Jaroslav Polensky
Nuke Artists Mario Ucci, Rick Theile, Cesar Nunes, Jaroslav Polensky
Modelling Sue Jang, Mark Yagos, Lee Wolland
Rigging Leo Baker
Matte Painting Kim Dulaney
Additional Editing Sam Mason; Dace Willmott
Character Design Sam Mason
Production Assistant Dace Willmott
Colourist Paul Harrison at MPC
Sound Colin @ The Lodge NYC
Music Stone Foxes - "I'm a King Bee"
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