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Jack Daniel's: Jack Daniel’s “Tennessee Honey”
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The spot by Arnold, Boston opens on a moonlit country night and as the track “I’m a King Bee” by the Stone Foxes starts up, we are in no doubt that our hero is one cool bee. As he encroaches on the centre of a flower, he startles an ant who is already feeding there and as he prepares for take off from the petals we can see his biker’s helmet and luminous filigree markings on his body and legs. Clearly on an urgent mission, he flies through the forest at high speed until he finds what he’s been searching for - a bottle of Jack Daniel’s black label. As he dives into the amber coloured liquid, the impact blows away the old label, and the whiskey is transformed into the new Jack Daniel’s Tennessee Honey.
Snr Art Director Jeremy Boland Related |
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