Print ad: Hell Pizza: Hell: Osama

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Within an hour and a half of President Obama's announcement, Barnes, Catmur & Friends, Auckland had conceived, written, sold and dispatched this topical press ad for client Hell Pizza which ran in this morning's edition of the New Zealand Herald.

Account Director Sally Willis spotted the potential for an ad and contacted an enthusiastic client. The space was snapped up by Media Planner Monica Wales at the same time as the ad was put together in the creative department.