Rinso: Rinso Colour test

Rinso is a laundry detergent that prevents colours from running and fading, even after repeated washing. So clothes stay true to their original colour.To communicate this,Lowe,Singapore developed a test that challenges the audience not to mix the colours on screen. The outcome of this test demonstrates that clothes can be vulnerable to colour contamination during the wash and supports our product proposition as the solution to helping laundry colours stay true.